Steely Stan and his ‘Steely Stare’
Rail Safety Week sees the return of the legend Steely Stan. And his horse.
Some say Steely Stan resides deep in the Remutaka Ranges. Others swear he’s a Mt Eden local. The man's a mystery. But know this. Wherever rail crossing advice is needed, Stan will be there to share the secrets of his 'Steely Stare’™.
Behavioural science tells us people are more likely to do the right thing when they are being watched. This is why we have introduced a role model to demonstrate the correct behaviour when crossing railway tracks.
This year Steely Stan will be joined by his city slicker mate, Steely Stu, who he watches over as he navigates a busy city level crossing.
We are urging people to be like Steely Stan (and Steely Stu) – and take a good hard look for trains when approaching any rail level crossing.
As part of Rail Safety Week 2024, role model Steely Stan (and Steely Stu) will champion taking a good look to both the left and right before crossing, with the campaign phrase, ‘Steely Stare. Steely Stare. All clear!’
Steely Stare, Steely Stare, All Clear! A 30" rail safety video.
Steely Stu - a city slicker in a rush to nowhere.
While there is a light-hearted aspect to this year’s Rail Safety Week campaign, the subject matter is very serious.
Sadly, 10 people have lost their lives in collisions with trains over the past year and it’s very worrying to see near misses at level crossings continue to rise.
One second more and a near miss could be a collision – resulting in serious injury or death. People just can’t afford to take that risk.
It is so important that all of us are cautious and vigilant any time we approach a rail level crossing.
Advice for keeping yourself safe at level crossing:
- Steely Stare, Steely Stare. All Clear!
- Trains can come at any time from either direction
- Only cross tracks at level crossings
- Always look for trains
- At a Stop sign, you must stop
- Cross only when alarms have stopped
Rail Safety Week runs from Monday 5 August to Sunday 11 August 2024.
The week is coordinated by KiwiRail and TrackSAFE with support from NZTA, NZ Police, Auckland Transport, Auckland One Rail, Greater Wellington Regional Council, Transdev Wellington and councils and supporting organisations and schools throughout New Zealand.
Downloadable posters, videos and other images available here:
Steely Stare A3 poster PDF
Steely Stare A3 pedestrian poster PDF
Steely Stare A3 landscape poster PDF
Steely Stare A3 landscape pedestrian poster PDF
Take a good steely stare at yourself NZ motorist A3 poster PDF
Where I come from it’s rude not to stare pedestrian A3 poster PDF
You can’t outrun 3,600 horses runner A3 poster PDF
Hold your carbon-fibre horses cyclist A3 poster PDF
Steely Stare A5 flier
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Steely stare, steely stare. All clear.
Steely Stu - a city slicker in a rush to nowhere
This Rail Safety Week meet the legend. And his horse.